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So what exactly is content strategy?
The dictionary defines strategy as “a series of maneuvers or executions performed in order to obtain a specific result or goal.” This pretty much explains what content strategy is, nonetheless, lets...
View ArticleIncorporating content marketing in the earlier stage helps
One of my clients recently asked, “Would it have been better if I had incorporated my content marketing strategy while I was planning my business website?” Of course, was my reply. And this is not just...
View ArticleWhy cheap content mostly harms your business
Just stumbled upon this blog post titled “pay peanuts, get monkeys” that basically means if you publish cheap content on your business website your conversion rate falls down drastically. I would like...
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Why your business needs a content marketing strategy
Content marketing fundamentally means spreading your thoughts and messages through targeted content. Strategy comes in when you create content knowing exactly what you want to achieve. Randomly...
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The effectiveness of content marketing can be measured in terms of before and...
It is not often possible to understand exactly how content is impacting your bottom line: are you doing more business due to your content marketing effort? There is no hard and fast rule and it is...
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